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Déc 10

How do you increase trust in your online shop?

As a webshop it’s important to consider a few key criteria. You want your customers to trust your webshop. Trust is key for a better conversion.

What do you need to keep in mind? We  sum up 5 points for you to be a trustworthy competitor on the market.

 

  • Offer Transparency

Transparency creates a feeling of certitude and security with your customers.

That means first, you get your basics right. How you web shop is being perceived, is directly linked to price transparency (no hidden cost), delivery information (when will the parcel arrive, what is your returns policy) and the payment methods you offer.

  • Visualize!

By actually displaying logos and trust marks such as SafeShops on several pages of your website (landing page, order page, payment page, …) you can positively impact the way you are perceived: Are you to be trusted? Is your website secure for transactions?

Also, displaying a clearly recognizable logo is a big help, especially at moments when a customer can feel slightly confused: during the loading time of a page or on the checkout page.

  • Think global, act local

By actually displaying logos and trust marks such as SafeShops on several pages of your website (landing page, order page, payment page, …) you can positively impact the way you are perceived: Are you to be trusted? Is your website secure for transactions?

Also, displaying a clearly recognizable logo is a big help, especially at moments when a customer can feel slightly confused: during the loading time of a page or on the checkout page.

  • Make your privacy policy understandable

“38% of Belgian e-shoppers always read the delivery and return conditions”

In most cases, privacy policies are longwinded and full of legal jargon. Even so, by visually indicating access to your privacy policy you are more likely to come across as a trusted source. Why not display an abbreviated and simply explained version on your website or add it to the order confirmation? 30% of web shoppers indicate they read the privacy policy, and the delivery and return conditions in particular. This percentage might even have increased since the launch of GDPR legislation.

  • Do not hide customer reviews

Providing easy access – visually – to customer reviews emphasizes the fact your endeavor to remain transparent at all times.

The ability of always being online increases the power of customer reviews even more. A SafeShops study shows that 42% tends to read reviews before buying, however, 44% says they never write one. According to the European e-shopper barometer study of DPDGroup, negative feedback on social media is one of the biggest barriers when it comes to online shopping.

Download « How to become a trusted e-business partner? » paper

 

This article was written by DPDGroup, an internationaal franchise network of parcel carriers.