Web Celeb Award honours e-commerce personality

Belgian e-commerce continues to grow and this is the result of the efforts of many people. With the presentation of the Web Celeb Award, SafeShops.be, the Belgian association for the e-commerce sector, wants to reward a person who has contributed to the development of e-commerce in Belgium.

“As a sector association, we believe it is important that efforts which contribute to the success of e-commerce are rewarded,” Greet Dekocker, Managing Director of SafeShops.be, began. “The finalists have each in their own way contributed to the Belgian e-commerce story. They are, as it were, one of the driving forces behind its development. The winner is therefore a deserved, charismatic ambassador who will represent the sector for a year.”

Web Celeb Winner 2022

The expert jury judged all candidates during several selection rounds, after which three finalists made it to the shortlist:

• Sven De Waele – PharmaPets
• Kim Severy – Mamzel
• Femke Mussels – The Fashion Society

During the award ceremony, Kim Severy was voted e-commerce personality of the year after a final round where the public was allowed to vote. Ilse Michiels, Partner Marketing Proposition Marketer of bol.com, partner of the Web Celeb Award, presented the award.

Kim Severy: ” Extremely happy to be noticed that, with my passion as a joy maker and our ‘mamzellige vibes’, I can make every shopping experience a celebration. It is fun and challenging in the e-commerce and retail world to touch and inspire people in my own authentic way. Let’s all sprinkle some more confetti into the world. Who’s in?”

Consumers decide and award the prices.

This year, 90 Belgian web shops were in the running for an Award. To determine the winners, SafeShops.be relied on the experiences of nearly 4,000 online consumers.

“The success of a web shop is determined by the online consumer. They are the ones who have to find their way to the online shop, they have to be attracted by the offer and finally decide to buy” clarifies Greet Dekocker. “It therefore seems logical to us to ask the online consumer, the customer, to assess their webshop by means of a questionnaire.”